Nail Salon & Beauty Salon – 5 Deadly Mistakes

Nail Salons and Nail Technicians often get caught up into thinking nails are all they do. This type of thinking limits nail technicians and box them into offering just the typical nail services to their clients. Nail salons and nail technicians are part of a bigger industry. This bigger industry is beauty. Yes, the Beauty Industry! The beauty industry is hot and booming and if your not taking advantage of this huge industry, your leaving a lot of money on the table. This world of Beauty opens up many additional streams of income and ways to make money as a nail technician!

Yet still, a lot of nail techs are not taking advantage of this industry and are killing their profits. They are practically giving away business and money that could be theirs! Lets examine a few ways nail techs can set up road blocks in their business that result in lower income and fewer clients.

Top 5 Mistakes Nail Technicians & Nails Salons Make And How To Avoid Them

1. Focusing More on Learning Nail Art Designs and Application than Sales and & Marketing. Believe it or not, Sales and Marketing should be a strong focus point, just as nail designs and application. It does not matter if you are the hottest nail art designer in town, if you don’t have enough clients to keep you in business you will not make the kind of money you desire. A nail tech that knows Sales and Marketing will out grow and make more money than the nail tech that is only good at nail designs, application, pedicures and manicures!

2. Not over delivering on services. In order to survive and keep clients coming back to see you. You will need to be different and offer services that other nail techs and nail salons are not. Every nail salon in town does manicures the same way practically. What can you do to make your manicure different? Always go the extra mile to give your clients more than what they were expecting. This keeps clients coming back to you and not going anywhere else to get there nails done.

3. Not Creating a customer Loyalty program. The best way you can thank your clients and keep them coming back is with a customer loyalty program. For example, offering a punch card that offers the 10th visit free or at a discount is a great way to say ” thank you” for being a loyal client and coming back! Clients love free stuff! So make it a point to keep rewarding them for their loyalty to your business.

4. Not Getting Contact Information for Each Client. For every client that a nail tech service, there should be a customer card that highlights their name, phone number and email address. This information is valuable to you as it is your way to keep in contact with your clients, promote specials, events, products and give nail care tips. Having contact information keeps you fresh in their minds and coming back to see you for their beauty needs.

5. Not offering back-end sales. If your services are great. Then getting the customer to spend more at each visit would not be hard to do! By offering complimentary services in the beauty industry such as eyebrow waxing and lip waxing may enhance your bottom line a lot. (Make sure you check for licensing requirements if you get into these types of services in your state). You can also get into carrying a few nice costume jewelry pieces, skin and hand care products and more! Keep it simple, just a few nice things to enhance your bottom line and get your clients to spend more at each visit.

While these are just a few profit killers, there are many more ways to kill your profits. Such as not keeping up with the latest beauty news and techniques, Not continuing education, and not being attentive to health concerns and more! Knowing what to avoid will keep you ahead of the game and keep money flowing into your business consistently!

The nail care industry is hot right now and if approached right you can make a lot of money at what you love to do- Nails! If you want to be successful and a have a rewarding career as a nail tech don’t make these mistakes, they can hurt your business and your bottom line.

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Do You Know These Important Do’s And Don’ts? – Nail Care Tips

Applying the nail care tips below will help you maintain your fingernails in prime condition.

As our fingernails are so noticeable and convey a message about us to everyone we meet, it is essential we take just a little time and educate ourselves on how to care for them well.

What follows is a list of nail care tips divided into do’s and don’ts:

Nail Care Tips: The DO’S

DO drink plenty of water each day. It’s good for your general health and a well hydrated body contributes to healthy nails. Cracked nails may indicate the need for greater fluid intake.

DO apply varnish remover before applying nail polish. This removes any grease on the surface of the nail and gives extra life to the nail polish, so make sure you do this regardless of whether there is old polish on your nails or not.

DO take vitamin supplements unless your doctor advises otherwise due to other health considerations. Vitamins A, C, E, and B12 are especially important. Additionally, calcium, zinc, iron, protein, and folic acid will help avoid white marks appearing on the nails and prevent nails from becoming brittle. Research the foods you need to provide you with these essential vitamins and supplements.

DO use a good quality buffer preferably once a week, no more than twice a week. Be sure not to buff too vigorously and not for too long to avoid damaging the nail. Just a brief gentle buff before applying nail polish can help prevent the polish from peeling due to a rough or uneven surface on the nail.

DO use a soft nail file rather than an emery board. Emery boards can be too rough and damage the nail easily unless used with great care. Better to use a soft cushion nail file and wash it regularly for repeated use. It almost goes without saying, metal nail files are a definite NO NO!

DO wear protective gloves when doing any work that requires the hands to be submerged in water or come in contact with chemicals. Preferably use gloves with a cotton lining so they remain dry inside. Fungus loves a moist environment.

DO give attention to the cuticles regularly, using a moisturizing cream often to avoid the cuticles from drying out. Overgrown and ungroomed cuticles can adversely affect nail growth.

Nail Care Tips: The DON’TS

DON’T file backwards and forwards as this can cause splits in the nails which become even worse if water penetrates after hand washing. Rather use a gentle one way stroking action with the file along with a little patience.

DON’T file the corners of the nail as this can weaken them and make them more susceptible to breaking. File straight across in a way that produces a soft, oval shape. Pointed nails break easily.

DON’T file nails when they are wet. Make sure they are completely dry.

DON’T use varnish remover and reapply nail polish more than once or twice a week. Preferably select a varnish remover that contains moisturizers to avoid the nails drying out.

DON’T use your nails to scratch hard surfaces, pick at an object, remove staples, or serve as a digging tool. Just take a minute to get a proper tool for the job and avoid sacrificing your nails!

DON’T over manicure the cuticles as this can damage them causing them to thicken and overgrow.

DON’T ever cut the cuticles or use metal or sharp objects to push them back. Purchase the proper tool for the job, an Orange Stick. Hold it at an angle and gently push the cuticles back without damaging them. Using a cuticle remover first will help make the job easier and avoid damaging this sensitive skin.

After a nail care session, conduct a little test. To see how smooth your nails really are run them down an old pair of tights or pantyhose. Any snags will help you locate the nail that needs further attention.

The nail care tips listed above require some time and effort and perhaps initially a small investment to obtain the necessary professional tools. However, once you have them and get into a nail care routine, the benefits will make it all worthwhile.

Opi Nail Polish

Opi Nail polish or nail varnish is a cosmetic lacquer that is applied to the nails of both the fingers and toes, usually cosmetically, but also as protection for the nails.

The practice of adding color to fingernails appears to have begun with the Japanese and Italians around 3000 B.C. The Chinese used a colored lacquer, made from a combination of gum arabic, egg whites, gelatin and beeswax. They also used a mixture consisting of mashed rose, orchid and impatien petals combined with alum. This mixture, when applied to nails for a few hours or overnight, leaves a color ranging from pink to red. The Egyptians used reddish-brown stains derived from the henna plant to color their nails as well as the tips of their fingers. Today, some people still use henna dyes to draw intricate, temporary designs on their hands in a practice known as Mehndi.

It is unclear exactly how the practice of coloring nails progressed following these ancient beginnings. By the turn of the 19th century, nails were tinted with scented red oils and polished or buffed with a chamois cloth, rather than simply painted.^[1] Even a century later, women still pursued a polished, rather than painted, look by massaging tinted powders and creams into their nails, then buffing them shiny. One such polishing product sold around this time was Graf’s Hyglo nail polish paste. Some women during this period painted their nails using a clear, glossy varnish applied with camel-hair brushes.^[1] When automobile paint was created around 1920, it inspired the introduction of colored nail enamels. Michelle Ménard is credited with inventing the beginnings of our modern day colored nail lacquers.